Build a fan base on social
Turn one-time visitors into long-term relationships. Use the moment before they leave to invite them to follow you on Instagram, WhatsApp, or X — and nurture fans who return, buy, and share.
Turn one-time visitors into social fans
Convert paid traffic into followers and re-engage them as often as you want, for free. Use Promolayer to grow fans you can talk to over time.
Grow Instagram, X, and YouTube followers
Show social icons the moment someone is interested in your brand. Convert them to followers before they exit and build durable acquisition channels you can re-engage for free.
Grow WhatsApp and chat subscribers
Use the moment a visitor is on your site to invite them into a daily-used chat surface — WhatsApp Business in most markets, or LINE Official Account for APAC. Build a relationship that drives return visits and repeat purchases.
Use perks to motivate follows
“$5 off for new followers,” “Latest news for subscribers” — present the value of subscribing first and lift click-through on your follow CTAs.
Use unobtrusive slide-ins
Slide-ins and floating bars surface follow CTAs without blocking the page. Preserve the browsing experience while you build durable acquisition assets.
What Promolayer can do
From Instagram and WhatsApp to every major social platform —
everything you need to grow followers and fans, without writing code.
No design skills required —
social follow popups that match your brand
Design no-code follow funnels for Instagram, WhatsApp, X, YouTube, TikTok, LINE, and more. Drag and drop to arrange layout and color, then finish a popup that fits your brand voice.
Promolayer also supports per-device display rules.
Show large QR codes for desktop scans, and a one-tap follow button on mobile — each device gets the optimal flow automatically.
- Desktop = QR code for scan
- Mobile = one-tap follow button
- Flexible per-device show/hide
- Both desktop and mobile in one popup
Surface social follow CTAs
at peak interest
For follow CTAs, "when" matters most.
Common practice for social-follow campaigns is to surface follow CTAs after a visitor engages with your site, not right before exit.
Use Promolayer's precise triggers — time on page, scroll percentage, visit count, referrer — to catch the moments when a visitor is interested in your brand. Balance click-through with browsing experience.
Learn more about trigger design
Improvement and growth that never ends
Continuously improve click-through on your social CTAs
Whether "$5 off when you follow us" or "Follow for exclusive news" wins depends on your industry and audience.
With Promolayer you can A/B test copy, incentives, design, and timing, and consistently improve click-through on social follow CTAs.
What you measure here is "popup impression → click on social CTA." Actual follower counts are confirmed in each platform's own insights dashboard — a two-step test-and-learn cycle.
Learn more about A/B testing
More Features
More from Promolayer
Enterprise-grade features, available to everyone.
Smart re-display controls
Fine-tune frequency for each campaign — "don't show again for N days after close," "never show to visitors who already converted," or set a maximum impression count over a window. Reach the right visitor at the right time without wearing out your audience.
Publishing schedules and auto-end
Schedule start and end times for any popup, with weekday and time-of-day rules. Sales windows and limited campaigns flip on and off automatically, so nothing stays live longer than it should.
Inline embeds
Use Promolayer not only as a popup but also as an inline block placed anywhere in your HTML. Great for in-article CTAs or coupon offers embedded on product pages.
Available on the Plus plan
Full custom CSS
When no-code editing isn't enough, tune the last details with your own CSS. The built-in code editor lets you match the popup precisely to your site's look and feel.
Available on Pro and above
JavaScript trigger API
Open or close popups from your own site events — cart thresholds, login state, or signals from any external tool — using the JavaScript API. Integrate Promolayer with existing systems however you like.
Team members and shared editing
Invite teammates into a workspace with Owner or Member roles for shared editing. Suited to agency-to-client workflows and internal create-then-approve flows.
Available on the Plus plan
Lead export to CSV
Download captured email addresses and other lead data as CSV in a single click. Easy to import into your existing marketing automation or CRM.
Advanced page and element targeting
Target by URL regex, presence of specific DOM elements, CSS classes, attributes, JavaScript globals, or cookies — combine complex conditions to show the right popup in the right context.
Available on Pro and above
And there's more
Display formats, triggers, integrations, analytics, and more — see every feature across plans on the pricing page.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Start engaging your visitors today.
Run popups, capture emails, and lift conversions — without writing code or hiring an agency.