Conversion rate optimization

Promolayer was built from the ground up for easy and fast conversion rate optimization.

Deploy, analyze and revise without a single line of code and watch your conversion rate grow with each test.


Grow your conversion rate

Implementing simple conversion optimization techniques such as up-selling and cross-selling gives most e-commerce stores and instant conversion rate boost. Combined with iterative a/b testing you will be unstoppable!

Convert 55% more on average

Companies that use iterative testing to improve their conversion rates on average outperform their peers by 55%

Improve in 5 minutes

Promolayers easy-to-use ‘starters’ get you up and running in a matter of minutes. Just drag and drop your logo in, add your products and you are converting more!

Don't break your site

Invasive tools like Google Optimize alter the HTML structure of your site and can cause site-breaking bugs. Promolayer sits on top of your site and won’t alter its structure. All the benefits with none of the risk

Clear, actionable data

Clear, actionable data is what we do best. Easy-to-read charts show what is performing best. Automatic integration with Google Analytics is available for advanced users.


We're here to help

Conversion rate optimization is a complex topic. You don’t need to struggle through it alone.

Our CRO experts have 10+ years of experience and see hundreds of campaigns a week. They know what works and what doesn’t.

We’ve written guides to get you up and running improving your conversion rate quickly and our CRO experts are available to take questions through live chat 5 days a week.

離脱防止ポップアップで 機会損失
Popup, banner and spin to win template starters

Start with the basics

Pro or novice, we’ve got templates to help you convert more. Cross-sells, up-sells, free shipping banners and coupons. Everything is within a few clicks.

In-built stock image search and image editing tools mean you are empowered to get great results even if you aren’t a designer.

Never stop improving




Optimize your abandonment popups for higher conversions

Don’t rely on guesswork. Get reliable, actionable data. Our easy-to-use testing tools give clear actionable output. Need more detail? We feed data directly in to Google Analytics for advanced segmentation and uplift verification.

Measure performance and improve
Sell it!

Sell more with Conversion boosters

  1. Automatic personal coupons.
    Promolayer integrates with popular platforms for automatic, personal coupon creation to help nudge the customer into a sale.

  2.  Countdowns
    Countdowns can be added to any popup type to create FOMO and ensure the customer completes the sale before going to competitors.

  3.  Eye-catching animations
    Never again will your popup or deal be ignored! Make a splash and recover the sale in style.
Better reporting

Clear actionable data

Promolayer provides clear, actionable feedback on your tests. Don’t waste time sifting through mountains of data. Get the answer you need and iterate.

All of Promolayers data is automatically integrated with Google Analytics for our advanced users and we have guides on advanced topics such as segmentation and uplift testing.

Ab testing easy to read results
The Promolayer difference

Simple and powerful


No code needed

Promolayer is designed for ease of use. Anyone can install and launch a campaign in just a few minutes. All the results minus the programmers.

True responsive

In 2022, over 50% of all internet traffic is now mobile! Where other tools just resize, we respond. Our popups are beautiful, easy to read and use on any device.

Fantastic forms

Convert ~5% more and bounce less than any other tool on the market from day 1 with built-in email address correction.

More customizable

Start from one of our 100s of templates and easily match it to your brand image with our easy-to-use popup builder.

Won't slow your site down

Our popups are optimized for speed. We average 70% fewer requests and 1/3 the download size of our biggest competitors.

Amazing support

We have a team of in-house design and CRO experts on hand to help your get the most out of your site.

Loved by the worlds best growth hackers

Hundreds of reviews over multiple platforms. See what our happy customers have to say.

Spin to win is amazing

“Our list growth tripled, We’re totally blown away with our results. Especially the gamification was…”

MioBebe Photography



“This app has been incredible value for money. Shocked by the features vs price.”

Porcelain Art


Conversions boosted

“Conversion rate is up 30% , we couldn’t be happier!”

Ambient Lounge Japan


Helped us

“..This has helped us capture what we need if a customer is about to exit the page.”



Really adds FOMO

“Really adds FOMO to the customer experience and helps to build your customer db”



Great App

“Great App. The options are amazing thank you”



So Far So Great

“So Far this app works flawlessly and does exactly what I was looking for.”



Excellent customer support, problems solved

“Generally worked very well, but I ran into some problems. Customer support solved my problems friendly and helpfully.”



Game changer

“A/B testing is a game changer for us. We are getting the info we need without breaking our page in Google optimize.”



Get started

Optimize your conversion rate, 100% risk free

Try out Promolayers abandonment prevention features on your website with a free account.
No commitment and no credit card required.

Professional features

We’re bringing pro-level features to the masses. Now anyone can compete at a global level.

Back button capture

Exit intent for mobile devices! Capture a user's attention when they press the back button or swipe back in their mobile browser by preventing them from leaving and showing a deal.

Exit intent

Detect cursor movement toward abandonment and show users a perfectly timed message to prevent them leaving and re-capture the sale.

Scroll & in-activity sensors

Only show popups to users who have engaged with your content and scrolled or users who have been inactive for a set time.


No location permission required! Target users based on country and city completely seamlessly.

Traffic source targeting

Select users by their source such as social networks, search engines, in-app browsers and more.

Realtime analytics & iteration

Realtime analytics, a/b testing, one click duplication and fast editing give you the power to iterate quicker than you ever thought possible.

GA Intergration

All your conversion data is integrated into your own Google Analytics so you can slice and analysize the data as you see fit.

True responsive

Don't resize, respond. Flexible popups let you selectively override and show / hide for different device sizes.

Better forms

Our customizable forms suggest spelling corrections in real time so you get fewer misspelt bounce emails.

More about conversion rate optimization

What is conversion rate optimisation specifically?

Conversion rate optimisation is the practice of increasing the percerntage of users that complete a specified goal, a ‘conversion’ on your website. These actions can include things like purchasing, adding to cart, registering their email address, making a booking, clicking a link or just about any measurable action you can imagine.

How do you calculate conversion rate?

Conversion rate can be calculated by dividing the number of goal actions (conversions) by the number of visitors and multiplying by 100 to get a percentage.

Example: Your website has 500 sales and 10,000 visitors last month, your conversion rate is 500 divided by 10,000 times 100 = 5%

Average conversion rates by industry

Conversion rates vary by industry, audience and brand. Nobody can tell you precisely what your conversion rate should be.

Industry average conversion rates can make an interesting benchmark, however. Averages range from 0.5% for the category “Home Furniture” up to 7.4% for the category “Industrial B2B”. More charts can be seen at Ruler Analytics and Statista

The above numbers represent the mean value. We’ve seen high converting outliers in every industry with conversion rates in the 8%~12% range.

How can I improve my conversion rate?


  • Ensure your website is fast and bug-free.
  • Create a clear pathway from your landing page to the conversion goal.
  • Ensure there is enough clear and easy to understand information about your product / service available.
  • Use a 3rd party site-review service. People inside your company know too much about your product to give unbiased feedback.
  • Prevent visitors from leaving using exit intent popups.
  • Provide extra details about your product with feature popups.
  • A/B test your call to actions to determine the best converters. This can be achieved with popups and none of the related risks that tools like Google optimize bring.


  • Use A/B/C testing to understand your users needs.
  • Create split tests with shipping coupons and various levels of pricing coupons to find the highest converting sweet-spot.
  • Create split tests of feature popups to validate which portion of your product customers are really interested in.
  • Take the business knowledge gained through popup split-tests and apply it to your landing pages.

Frequently Asked Questions

Use our live chat. Our support agents are available 9-5 Japan time.

Live chat

Check out our extensive  knowledge base

Send us an email via our contact page

Will Popups slow down my website?

If you choose the wrong tool, yes! Many major popup tools download large scripts and make multiple un-cachable requests.


Promolayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.


Promolayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Promolayer is executed. Promolayer is one of the few tools that can’t slow your site down.


Do I need programming skills to use Promolayer?

No programming or coding skills are needed to work with our popup builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.

Will popups hurt my SEO?

If you choose the wrong tool, yes! Popups can greatly affect site speed and hurt metrics that Google measure such as bounce rate.


Promolayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Promolayer loads. With this design and loading strategy, we will never impact your SEO.

Can I use Promolayer on client websites?

Sure you can! We actively encourage it. The direct-signup version of Promolayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.

For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.

Is Promolayer GDPR-compliant?

Promolayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.

Why should I choose Promolayer over other services?

Promolayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and no useless cruft weighing it down.

Some headline features that set us apart from our competitors:


  • Easy to use no-code popup builder that allows deep customization.
  • True mobile responsive popups.
  • Gamified popups that convert at 2~3x standard.
  • Self-correcting email forms.
  • Animated entries and stickers for attention grabbing.
  • Huge design library.
  • Best-in-class A/B testing.
  • Best-in-class reporting with actionable data.
  • Deep, automatic Google analytics integration.
  • Lightweight script that won’t slow your site down.

Book a 1:1 demo

A 30 minute personalized demo with a member of the Promolayer team.

We will walk you through the application, advise you on how to best utilize Promolayer in your marketing stack and answer any questions you may have.