Triggers and exit-intent detection
When and how a popup appears is just as important as what it says.
Promolayer detects time, scroll, idle, and exit-intent signals — so you can lift conversions without hurting the user experience.
Reach visitors at the right moment — with a comprehensive set of triggers
When a popup appears is just as important as what it says. The wrong timing can hurt conversion rate and lift bounce rate by interrupting browsing.
Promolayer ships with exit-intent detection plus immediate, scroll-depth, and idle triggers. It also catches exit signals on mobile, so you can reach visitors at the moment that works for both desktop and mobile.
Tune each trigger with specific numbers — "after N seconds on page" or "after reaching N% scroll depth" — and combine them with AND logic.
Exit-intent detection (4 types)
Mouse exit detection
Fires the moment a desktop cursor leaves the page.
Browser back detection
Triggers on the back button and on mobile swipe-back gestures.
Scroll-up detection
Catches the moment a visitor reverses direction mid-scroll.
Tab return detection
Re-engages visitors the moment they return from another tab.
Other triggers (4 types)
Immediate
Show the popup as soon as a visitor arrives — perfect for high-impact announcements and campaigns.
Scroll depth
Show only to engaged visitors who have read past a chosen depth, lifting conversion rate.
Idle
Re-engage visitors who have been inactive for a set time, recovering would-be exits.
Custom trigger (JavaScript)
Call promolayer.triggerDisplay() from your own code — fire on clicks, add-to-cart, or any custom event.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Start engaging your visitors today.
Run popups, capture emails, and lift conversions — without writing code or hiring an agency.