Grow your email subscribers efficiently
Email is still one of the highest-ROI channels in e-commerce. Use the right popup to convert exit-bound visitors into subscribers, and build a returning relationship that drives purchases.
Growing your email list is
key to expanding your business
Unlike social followers, email subscribers give you a direct line of communication. Build reliable touchpoints that you control.
A large addressable market
Email marketing remains a large and active marketing channel for businesses of every size.
A trusted channel
Many people consider email a reliable communication channel, which is one reason email marketing tends to convert so well.
Email beats social
Many marketers report better ROI from email than from social media. Build dependable, deliverable touchpoints.
Fun, playable popups
Ordinary popups get closed on sight. A playful or game-like popup keeps attention long enough to convert.
What Promolayer can do
From gamification to mobile-responsive design and continuous improvement —
everything you need to grow email subscribers, without writing code.
Spin-to-win popups that boost conversion rates
Combining a teaser with a spin-to-win wheel creates a gamified popup that typically engages and converts at higher rates than a simple form popup.
Visitors spin the wheel for a chance to win a discount in exchange for their email address. Adjust the win probability and reward to convert visitors into winners, and maximize engagement and conversion.
Even exiting visitors —
capture them by email with timely on-site offers
Acquiring traffic takes both time and money.
To stop wasting it, Promolayer surfaces a signup form or incentive offer the moment someone is about to leave.
With mobile-optimized signup popups and precise back-button detection, exit-bound visitors become subscribers — getting the most out of every visit.
No design skills required —
popups that grow your email list
No design background necessary. From beginners to pros, anyone can build attractive popups from a diverse template library.
Built-in image search and editing let you finish subscriber-collecting popups on your own.
Learn more about the popup builderAutomate every action
after the email is captured
Capturing the email is just the start.
Right after submission, show a thank-you screen with a coupon code or welcome perk so the signup becomes an immediately usable experience.
Send an instant auto-reply, plus drip emails up to 30 days out.
Sync new subscribers automatically to Mailchimp, Klaviyo, or your Shopify customer list — and push them to any external system in real time via webhooks.
More Features
More from Promolayer
Enterprise-grade features, available to everyone.
Smart re-display controls
Fine-tune frequency for each campaign — "don't show again for N days after close," "never show to visitors who already converted," or set a maximum impression count over a window. Reach the right visitor at the right time without wearing out your audience.
Publishing schedules and auto-end
Schedule start and end times for any popup, with weekday and time-of-day rules. Sales windows and limited campaigns flip on and off automatically, so nothing stays live longer than it should.
Inline embeds
Use Promolayer not only as a popup but also as an inline block placed anywhere in your HTML. Great for in-article CTAs or coupon offers embedded on product pages.
Available on the Plus plan
Full custom CSS
When no-code editing isn't enough, tune the last details with your own CSS. The built-in code editor lets you match the popup precisely to your site's look and feel.
Available on Pro and above
JavaScript trigger API
Open or close popups from your own site events — cart thresholds, login state, or signals from any external tool — using the JavaScript API. Integrate Promolayer with existing systems however you like.
Team members and shared editing
Invite teammates into a workspace with Owner or Member roles for shared editing. Suited to agency-to-client workflows and internal create-then-approve flows.
Available on the Plus plan
Lead export to CSV
Download captured email addresses and other lead data as CSV in a single click. Easy to import into your existing marketing automation or CRM.
Advanced page and element targeting
Target by URL regex, presence of specific DOM elements, CSS classes, attributes, JavaScript globals, or cookies — combine complex conditions to show the right popup in the right context.
Available on Pro and above
And there's more
Display formats, triggers, integrations, analytics, and more — see every feature across plans on the pricing page.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Start engaging your visitors today.
Run popups, capture emails, and lift conversions — without writing code or hiring an agency.