Grow your email list quickly
Email marketing is still the most effective sales channel for online stores. Start collecting more emails with better promotion tools.
Growing your email list is
key to growing your business.
Average conversion rates are below 2%. This means a minimum 98% of people are visiting your site, to never return.
If you want to grow your business, this 98% is the segment you must capture.
"The first day we launched our abandon cart campaign we recovered 22% of abandoning users. We made ROI on that single day. I was shocked at how much revenue we had been leaving on the table.
Don't use boring popups
Convert 3x more than standard popups
Have you ever ignored and closed a popup without looking at it? Yeah, me too!
Basic, boring popups built in to email tools like Mailchimp are no longer enough. Consumers are jaded.
Build something interesting and watch your conversion rate skyrocket.
Convert at 13% with spin to wins
Boring ‘newsletter’ popups convert ~1% on average. Our Spin to win + teaser combination converts 13% averaged across all industries.
Visitors enter their email address in exchange for a chance to spin the coupon wheel and win a discount. You have total control of the odds and rewards. Turn your visitors into winners.
Better on mobile
Put your mobile users first.
Conversion rates tend to be ~30% lower on mobile than desktop. Why? Most popup systems don’t work properly on mobile. Typing an email address is enough of a pain on mobile – any more friction that that and users will close the popup.
Promolayer has been built mobile-first with true responsive popups and per-device overrides to ensure your popup works perfectly everywhere.
Beautiful email signup popups without a designer
Pro or novice, we’ve got an email list-building popup design for you with 100s of templates.
In-built stock image search and image editing tools mean you are empowered to get great results even if you aren’t a designer.
Catch users before they go
Acquiring traffic is hard and expensive. Don’t waste a single dollar – extract maximum value from your traffic by showing exit forms and deals as customers try to leave.
Our mobile-friendly exit intent and industry-leading back button capture will help you recover abandoning users.
The Promolayer difference
Simple and powerful
Loved by the worlds best growth hackers
Hundreds of reviews over multiple platforms. See what our happy customers have to say.
Spin to win is amazing
“Our list growth tripled, We’re totally blown away with our results. Especially the gamification was…”
“This app has been incredible value for money. Shocked by the features vs price.”
“Conversion rate is up 30% , we couldn’t be happier!”
Ambient Lounge Japan
“..This has helped us capture what we need if a customer is about to exit the page.”
Really adds FOMO
“Really adds FOMO to the customer experience and helps to build your customer db”
“Great App. The options are amazing thank you”
So Far So Great
“So Far this app works flawlessly and does exactly what I was looking for.”
Excellent customer support, problems solved
“Generally worked very well, but I ran into some problems. Customer support solved my problems friendly and helpfully.”
“A/B testing is a game changer for us. We are getting the info we need without breaking our page in Google optimize.”
Grow your email list, 100% risk free
Try out Promolayers fantastic email capture features on your website with a free account.
No commitment and no credit card are required.
We’re bringing pro-level features to the masses. Now anyone can compete at a global level.
More about email list building
What is email list building?
List building is when you collect email addresses and other details from visitors, customers, and users. This can be done a variety of ways including during a checkout process, using social media, physical media such as memberships in-store and most commonly through forms and popups.
Is email list building really important?
According to DMA marketing tracker email gives a 42:1 return on marketing spend. Which is to say for every $1 spent on email marketing an average of $42 is made. Compared to the 2:1 ratio of online ads email marketing can’t be ignored.
The easy-to-track nature of email means measuring its real impact through open rates, click rates and conversion rates is far more straightforward than other mediums.
What are the most effective ways to build an email list?
- Gamified email popups.
Gamified popups such as spin to wins have the highest conversion rate of all popup types. Combined with a teaser, nothing currently can beat them.
- Well-timed coupon popups.
Coupon popups come in second place. If used well with delayed timing or scroll triggers and a high-impact design, popups can convert like crazy.
This kind of more traditional popup is a common choice when spin-to-wins don’t fit the sites brand image.
- Slide-in email acquisition forms.
Less obtrusive than popups, slide-in forms don’t block the user interface. They convert slightly less than popups but provide a nicer overall user experience.
- In-line forms.
In-line forms are forms that are normally embedded into the footer of a website with a generic ‘sign up for our newsletter’ message. The average conversion rate is less than 0.2%. They shouldn’t be used.
A/B testing is the key improving list building rates
Every web designer or “conversion expert” will try to sell you an opinion on the best method or design to boost your conversion rate. What they don’t have though is cold hard data from your specific web traffic.
Set aside the opinions and consultants. A/B testing is the best way to get real-world data on what works and what doesn’t. It’s not hard and you can do it yourself.
Our users that regularly a/b test popups convert ~60% more than our non-testing users.
Frequently Asked Questions
Use our live chat. Our support agents are available 9-5 Japan time.
Check out our extensive knowledge base
Send us an email via our contact page
If you choose the wrong tool, yes! Many major popup tools download large scripts and make multiple un-cachable requests.
Promolayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.
Promolayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Promolayer is executed. Promolayer is one of the few tools that can’t slow your site down.
No programming or coding skills are needed to work with our popup builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.
If you choose the wrong tool, yes! Popups can greatly affect site speed and hurt metrics that Google measure such as bounce rate.
Promolayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Promolayer loads. With this design and loading strategy, we will never impact your SEO.
Sure you can! We actively encourage it. The direct-signup version of Promolayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.
For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.
Promolayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.
Promolayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and no useless cruft weighing it down.
Some headline features that set us apart from our competitors:
- Easy to use no-code popup builder that allows deep customization.
- True mobile responsive popups.
- Gamified popups that convert at 2~3x standard.
- Self-correcting email forms.
- Animated entries and stickers for attention grabbing.
- Huge design library.
- Best-in-class A/B testing.
- Best-in-class reporting with actionable data.
- Deep, automatic Google analytics integration.
- Lightweight script that won’t slow your site down.