Grow your email list quickly

Email marketing is still the most effective sales channel for online stores. Start collecting more emails with better promotion tools.

Spring discount email popup
Spin to win popup

Growing your email list is
key to growing your business.

Average conversion rates are below 2%. This means a minimum 98% of people are visiting your site, to never return.

If you want to grow your business, this 98% is the segment you must capture.

$7.5 Billion dollars

Globally email marketing generates around 7.5B USD yearly.

Customers trust email

78% of users think email is the most trustworthy communication medium and this causes email to have the highest conversion rate.

Email > Social

4 out of 5 marketers would rather give up social media than email. ROI is simply better on email.

Don't be boring

Have you ever seen a popup and totally ignored it? Yeah, Me too. Never be boring – be unmissable and animated!

"The first day we launched our abandon cart campaign we recovered 22% of abandoning users. We made ROI on that single day. I was shocked at how much revenue we had been leaving on the table.

Ambient Lounge

Ambient Lounge

Retail Marketplace

Don't use boring popups

Convert 3x more than standard popups

Have you ever ignored and closed a popup without looking at it? Yeah, me too!

Basic, boring popups built in to email tools like Mailchimp are no longer enough. Consumers are jaded.

Build something interesting and watch your conversion rate skyrocket.

Gamify it!

Convert at 13% with spin to wins

Boring ‘newsletter’ popups convert ~1% on average. Our Spin to win + teaser combination converts 13% averaged across all industries.

Visitors enter their email address in exchange for a chance to spin the coupon wheel and win a discount. You have total control of the odds and rewards. Turn your visitors into winners.

Better on mobile

Put your mobile users first.

Conversion rates tend to be ~30% lower on mobile than desktop. Why? Most popup systems don’t work properly on mobile. Typing an email address is enough of a pain on mobile – any more friction that that and users will close the popup.

Promolayer has been built mobile-first with true responsive popups and per-device overrides to ensure your popup works perfectly everywhere.

Mobile friendly popups
Spring discount email popup
Slide in newsletter popup
Mothers day

Beautiful email signup popups without a designer

Pro or novice, we’ve got an email list-building popup design for you with 100s of templates.

In-built stock image search and image editing tools mean you are empowered to get great results even if you aren’t a designer.

Exit intent

Catch users before they go

Acquiring traffic is hard and expensive. Don’t waste a single dollar – extract maximum value from your traffic by showing exit forms and deals as customers try to leave.

Our mobile-friendly exit intent and industry-leading back button capture will help you recover abandoning users.

サイトから離れるユーザーを 離脱防止ポップアップで 説得してキャッチ
The Promolayer difference

Simple and powerful

No code needed

No code needed

Promolayer is designed for ease of use. Anyone can install and launch a campaign in just a few minutes. All the results minus the programmers.

True responsive

True responsive

In 2022, over 50% of all internet traffic is now mobile! Where other tools just resize, we respond. Our popups are beautiful, easy to read and use on any device.

Fantastic forms

Fantastic forms

Convert ~5% more and bounce less than any other tool on the market from day 1 with built-in email address correction.

More customizable

More customizable

Start from one of our 100s of templates and easily match it to your brand image with our easy-to-use popup builder.

Won't slow your site down

Won't slow your site down

Our popups are optimized for speed. We average 70% fewer requests and 1/3 the download size of our biggest competitors.

Amazing support

Amazing support

We have a team of in-house design and CRO experts on hand to help your get the most out of your site.

Loved by the world's best growth hackers

Hundreds of reviews over multiple platforms. See what our happy customers have to say.

Spin to win is amazing

“Our list growth tripled, We’re totally blown away with our results. Especially the gamification was…”

MioBebe Photography



“This app has been incredible value for money. Shocked by the features vs price.”

Porcelain Art


Conversions boosted

“Conversion rate is up 30% , we couldn’t be happier!”

Ambient Lounge Japan


Helped us

“..This has helped us capture what we need if a customer is about to exit the page.”



Really adds FOMO

“Really adds FOMO to the customer experience and helps to build your customer db”



Great App

“Great App. The options are amazing thank you”



So Far So Great

“So Far this app works flawlessly and does exactly what I was looking for.”



Excellent customer support, problems solved

“Generally worked very well, but I ran into some problems. Customer support solved my problems friendly and helpfully.”



Game changer

“A/B testing is a game changer for us. We are getting the info we need without breaking our page in Google optimize.”



Get started

Grow your email list, 100% risk free

Try out Promolayers fantastic email capture features on your website with a free account.
No commitment and no credit card are required.

Professional features

We’re bringing pro-level features to the masses. Now anyone can compete at a global level.

Back button capture

Exit intent for mobile devices! Capture a user's attention when they press the back button or swipe back in their mobile browser by preventing them from leaving and showing a deal.

Exit intent

Detect cursor movement toward abandonment and show users a perfectly timed message to prevent them leaving and re-capture the sale.

Scroll & in-activity sensors

Only show popups to users who have engaged with your content and scrolled or users who have been inactive for a set time.


No location permission required! Target users based on country and city completely seamlessly.

Traffic source targeting

Select users by their source such as social networks, search engines, in-app browsers and more.

Realtime analytics & iteration

Realtime analytics, a/b testing, one click duplication and fast editing give you the power to iterate quicker than you ever thought possible.

GA Intergration

All your conversion data is integrated into your own Google Analytics so you can slice and analysize the data as you see fit.

True responsive

Don't resize, respond. Flexible popups let you selectively override and show / hide for different device sizes.

Better forms

Our customizable forms suggest spelling corrections in real time so you get fewer misspelt bounce emails.

More about email list building

What is email list building?

List building is when you collect email addresses and other details from visitors, customers, and users. This can be done a variety of ways including during a checkout process, using social media, physical media such as memberships in-store and most commonly through forms and popups.

Is email list building really important?

According to DMA marketing tracker email gives a 42:1 return on marketing spend. Which is to say for every $1 spent on email marketing an average of $42 is made. Compared to the 2:1 ratio of online ads email marketing can’t be ignored.

The easy-to-track nature of email means measuring its real impact through open rates, click rates and conversion rates is far more straightforward than other mediums.

What are the most effective ways to build an email list?

  1. Gamified email popups.
    Gamified popups such as spin to wins have the highest conversion rate of all popup types. Combined with a teaser, nothing currently can beat them. 

  2. Well-timed coupon popups.
    Coupon popups come in second place. If used well with delayed timing or scroll triggers and a high-impact design, popups can convert like crazy.

    This kind of more traditional popup is a common choice when spin-to-wins don’t fit the sites brand image.

  3. Slide-in email acquisition forms.
    Less obtrusive than popups, slide-in forms don’t block the user interface. They convert slightly less than popups but provide a nicer overall user experience.

  4. In-line forms.
    In-line forms are forms that are normally embedded into the footer of a website with a generic ‘sign up for our newsletter’ message. The average conversion rate is less than 0.2%. They shouldn’t be used.

A/B testing is the key improving list building rates

Every web designer or “conversion expert” will try to sell you an opinion on the best method or design to boost your conversion rate. What they don’t have though is cold hard data from your specific web traffic.

Set aside the opinions and consultants. A/B testing is the best way to get real-world data on what works and what doesn’t. It’s not hard and you can do it yourself.

Our users that regularly a/b test popups convert ~60% more than our non-testing users.

Frequently Asked Questions

Use our live chat. Our support agents are available 9-5 Japan time.

Live chat

Check out our extensive  knowledge base

Send us an email via our contact page

Will Popups slow down my website?

If you choose the wrong tool, yes! Many major popup tools download large scripts and make multiple un-cachable requests.


Promolayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.


Promolayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Promolayer is executed. Promolayer is one of the few tools that can’t slow your site down.


Do I need programming skills to use Promolayer?

No programming or coding skills are needed to work with our popup builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.

Will popups hurt my SEO?

If you choose the wrong tool, yes! Popups can greatly affect site speed and hurt metrics that Google measure such as bounce rate.


Promolayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Promolayer loads. With this design and loading strategy, we will never impact your SEO.

Can I use Promolayer on client websites?

Sure you can! We actively encourage it. The direct-signup version of Promolayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.

For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.

Is Promolayer GDPR-compliant?

Promolayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.

Why should I choose Promolayer over other services?

Promolayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and no useless cruft weighing it down.

Some headline features that set us apart from our competitors:


  • Easy to use no-code popup builder that allows deep customization.
  • True mobile responsive popups.
  • Gamified popups that convert at 2~3x standard.
  • Self-correcting email forms.
  • Animated entries and stickers for attention grabbing.
  • Huge design library.
  • Best-in-class A/B testing.
  • Best-in-class reporting with actionable data.
  • Deep, automatic Google analytics integration.
  • Lightweight script that won’t slow your site down.

Book a 1:1 demo

A 30 minute personalized demo with a member of the Promolayer team.

We will walk you through the application, advise you on how to best utilize Promolayer in your marketing stack and answer any questions you may have.