Seasonal events, sales and deals
Build excitement for your seasonal events and sales with high-impact, sale-driving popups and displays.
Boost your seasonal sales
The pandemic saw online revenue baloon over 40% and e-commerce has become a mainstay of many households.
Users are avoiding crowds and looking to the internet for their seasonal shopping. Capture them!
"The first day we launched our abandon cart campaign we recovered 22% of abandoning users. We made ROI on that single day. I was shocked at how much revenue we had been leaving on the table.
Never stop improving
One less thing to worry about this holiday
Our millisecond-accurate campaign start and end scheduling means you can pre-plan your events, set-it and forget-it.
Promolayer will show the right displays and auto-generate coupons for your customers while you concentrate on what is important to you.
Better on mobile
Put your mobile users first.
The global abandonment rate on mobile devices is even higher than desktop – up to 85%! Why? I hear you asking. Because most tools can’t prevent abandonment on mobile effectively.
Promolayers mobile abandonment prevention is best-in-class and can be combined with a variety of other triggers and popup types for maximum effectiveness.
Beautiful seasonal and sale popups without a designer
Pro or novice, we’ve got a seasonal popup design for you with 100s of templates. Bright backgrounds and animatable stickers will make your holiday event or sale pop.
In-built stock image search and image editing tools mean you are empowered to get great results even if you aren’t a designer.
Bigger, better results
Bigger results with Conversion boosters
- Automatic personal coupons.
Promolayer integrates with popular platforms for automatic, personal coupon creation to help nudge the customer into a sale.
Countdowns can be added to any popup type to create FOMO and ensure the customer completes the sale before going to competitors.
- Eye-catching animations
Never again will your popup or deal be ignored! Make a splash and recover the sale in style.
Drive traffic to your highest converting pages
Use popups or full-screen covers to inform users about your sale and direct them to your sale pages.
It won’t just multiply your sales opportunities but provides a better customer experience.
The Promolayer difference
Simple and powerful
Loved by the worlds best growth hackers
Hundreds of reviews over multiple platforms. See what our happy customers have to say.
Spin to win is amazing
“Our list growth tripled, We’re totally blown away with our results. Especially the gamification was…”
“This app has been incredible value for money. Shocked by the features vs price.”
“Conversion rate is up 30% , we couldn’t be happier!”
Ambient Lounge Japan
“..This has helped us capture what we need if a customer is about to exit the page.”
Really adds FOMO
“Really adds FOMO to the customer experience and helps to build your customer db”
“Great App. The options are amazing thank you”
So Far So Great
“So Far this app works flawlessly and does exactly what I was looking for.”
Excellent customer support, problems solved
“Generally worked very well, but I ran into some problems. Customer support solved my problems friendly and helpfully.”
“A/B testing is a game changer for us. We are getting the info we need without breaking our page in Google optimize.”
Create beautiful seasonal popups, 100% risk free
Try out Promolayers abandonment seasonal popup features on your website with a free account.
No commitment and no credit card required.
We’re bringing pro-level features to the masses. Now anyone can compete at a global level.
More about seasonal events and sales
How important are sales and seasonal events for ecommerce?
Seasonal events generate over $200B in the US alone. An effective marketing strategy is crucial to get the most out of every holiday and seasonal event.
What strategies will help me convert this holiday season?
- Create a holiday specific shopping experience.
Shopping online during a sale period can be mentally tiring with an overload of information and advertising.
Anticipate what best sellers and needs will be and direct users to products with minimal friction and searching.
- Use urgency to drive sales.
Leverage users tendency to impulse buy during the holiday season with limited time deals and limited free shipping.
Countdowns in banners and slide-ins can be a great way to create buying pressure to close the sale before customers have time to look at your competitors.
- Offer a longer return period.
If your customers trust your brand they will be willing to spend more money. In addition to this a longer return window reduces the risks involved in impulse purchasing and increases its likelihood.
- Use free-shipping limits to increase your AOV
Free shipping can be a fantastic way to increase your AOV during seasonal events and sales. Set your free shipping limit to your current average order value +10%. If you only need to spend a few extra dollars to get free shipping – who would want to miss that deal?!
Free shipping limits are best advertised via floating banners.
- Collect emails en-masse.
Offer holiday discount coupon codes to users users sign up for your mailing list. A time limited coupon will drive FOMO and you have a chance to drive repeat sales with brand-loyal customers.
What are the big sales events for the year?
- 1st. New years day.
- 15th. Martin Luther King Jr. Day.
- 5th. Chinese new year.
- 14th. Valentines day.
- 18th. Presidents day.
- 8th. International women’s day.
- 17th. St. Patricks day.
- 31st. Mothers day (UK).
- 1st. Fools day.
- 21st. Catholic Easter.
- 22nd. Earth day.
- 28th. Orthodox Easter.
- 1st. May day
- 12th. Mothers day (global).
- 16th. Fathers day.
- 4th. Independence day.
- Back to school.
- 2nd. Labor day.
- 21st. Octoberfest.
- 31st, Halloween
- 5th. Guy Fawkes Day.
- 28th. Thanksgiving day.
- 29th. Black Friday.
- 2nd. Cyber Monday.
- 9th. Green Monday.
- 18th. Free Shipping Day.
- 21st. Super Saturday.
- 25th. Christmas.
- 26th. Boxing day.
- 31st. New Years Eve.
Frequently Asked Questions
Use our live chat. Our support agents are available 9-5 Japan time.
Check out our extensive knowledge base
Send us an email via our contact page
If you choose the wrong tool, yes! Many major popup tools download large scripts and make multiple un-cachable requests.
Promolayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.
Promolayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Promolayer is executed. Promolayer is one of the few tools that can’t slow your site down.
No programming or coding skills are needed to work with our popup builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.
If you choose the wrong tool, yes! Popups can greatly affect site speed and hurt metrics that Google measure such as bounce rate.
Promolayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Promolayer loads. With this design and loading strategy, we will never impact your SEO.
Sure you can! We actively encourage it. The direct-signup version of Promolayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.
For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.
Promolayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.
Promolayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and no useless cruft weighing it down.
Some headline features that set us apart from our competitors:
- Easy to use no-code popup builder that allows deep customization.
- True mobile responsive popups.
- Gamified popups that convert at 2~3x standard.
- Self-correcting email forms.
- Animated entries and stickers for attention grabbing.
- Huge design library.
- Best-in-class A/B testing.
- Best-in-class reporting with actionable data.
- Deep, automatic Google analytics integration.
- Lightweight script that won’t slow your site down.