![](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/06/Bg-img-2.webp)
![](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/06/Bg-img-3.webp)
![](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/06/Bg-img-4.webp)
Lightbox popup
Lightbox popups are the standard popup you see around the web.
They are the most flexible format and provide focus on your content with a semi-transparent page overlaying the website while still providing visibility to the underlying page so users still know where they are.
![Email popup header image](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/08/type-header-popup-en.png)
What can I do with a lightbox popup?
Lightboxes are the swiss army knife of promotional overlays.
When should I use a lightbox?
Special use cases call for special popups. If you are promoting something low priority – use a slide-in. If you need maximum impact without a worry about your bounce rate – use a full screen.
Almost everything else? Use a lightbox popup.
Example use cases
- Email acquisition
- Campaigns / sales
- Abandonment prevention
- Coupons & countdowns
Example lightbox popups
![Sample popup](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/07/yourdiscount-popup.jpg)
Email list building
Use the web’s highest converting forms to collect email addresses, names, numbers and more.
![](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/08/popup-coupon-en.png)
Coupon display
Use lightbox popups to distribute coupons with perfect timing to increase CVR and lower abandonment rates.
![Grow your social followers with popups](https://promolayer-website.b-cdn.net/wp-content/uploads/2022/07/social-popup-en.png)
General requests
Use popups to prompt users to take an action. Ask for more information, download catalogues, download e-books, receive samples and more.