Stop cart abandonment and boost sales
Detect users who are about to abandon their cart and show a secondary offer to prevent abandonment. Our abandon cart trigger works on mobile, desktop and can capture the back button.
Stop losing sales
Globally, 70% of users abandon their carts.
Our all-in-one tool has the functionality you need to capture them before
they leave and extract maximum value from your traffic stream.
"The first day we launched our abandon cart campaign we recovered 22% of abandoning users. We made ROI on that single day. I was shocked at how much revenue we had been leaving on the table.
Beautiful abandonment popups without a designer
Pro or novice, we’ve got an abandonment prevention design for you with 100s of templates.
In-built stock image search and image editing tools mean you are empowered to get great results even if you aren’t a designer.
Better on mobile
Put your mobile users first.
The global abandonment rate on mobile devices is even higher than desktops – up to 85%! Why? I hear you asking. Because most tools can’t prevent abandonment on mobile effectively.
Promolayers mobile abandonment prevention is best-in-class – capable of capturing swipes backwards and tab changes. It can be combined with a variety of other triggers and popup types for maximum effectiveness.
Sell more with Conversion boosters
- Automatic personal coupons.
Promolayer integrates with popular platforms for automatic, personal coupon creation to help nudge the customer into a sale.
Countdowns can be added to any popup type to create FOMO and ensure the customer completes the sale before going to competitors.
- Eye-catching animations
Never again will your popup or deal be ignored! Make a splash and recover the sale in style.
1:1 support from CRO experts.
Our CRO experts have years of experience and see hundreds of campaigns a week. They know what works and what doesn’t.
You don’t have to struggle through the process yourself, let us get you up and running at no exra cost.
Never stop improving
Optimize your abandonment popups for higher conversions
Don’t rely on guesswork. Get reliable, actionable data. Our easy-to-use testing tools give clear actionable output. Need more detail? We feed data directly in to Google Analytics for advanced segmentation and uplift verification.
The Promolayer difference
Simple and powerful
Loved by the worlds best growth hackers
Hundreds of reviews over multiple platforms. See what our happy customers have to say.
Spin to win is amazing
“Our list growth tripled, We’re totally blown away with our results. Especially the gamification was…”
“This app has been incredible value for money. Shocked by the features vs price.”
“Conversion rate is up 30% , we couldn’t be happier!”
Ambient Lounge Japan
“..This has helped us capture what we need if a customer is about to exit the page.”
Really adds FOMO
“Really adds FOMO to the customer experience and helps to build your customer db”
“Great App. The options are amazing thank you”
So Far So Great
“So Far this app works flawlessly and does exactly what I was looking for.”
Excellent customer support, problems solved
“Generally worked very well, but I ran into some problems. Customer support solved my problems friendly and helpfully.”
“A/B testing is a game changer for us. We are getting the info we need without breaking our page in Google optimize.”
Reduce your cart abandonment rate, 100% risk free
Try out Promolayers abandonment prevention features on your website with a free account.
No commitment and no credit card required.
We’re bringing pro-level features to the masses. Now anyone can compete at a global level.
More about abandonment prevention
What is cart abandonment specifically?
Cart abandonment is when an engaged customer begins the purchasing process (adds an item to cart) but drops our before completing the purchase. Any item added to a cart and not finally passed through the checkout is considered “abandoned”.
The cart abandonment rate is calculated by dividing the total number of completed transactions by the total number of initiated transactions. This rate indicates users that signalled purchase intent but didn’t make it through the checkout funnel.
Cart abandonment is a key metric that online stores should monitor as a very high abandonment rate could indicate a poor user experience, broken sales funnel or bug.
Reducing abandonment is the easiest way to immediately increase sales on your site.
What is the state of abandonment gobally?
About 70% of all shoppers and 85% of mobile shoppers abandon their carts, causing the loss of a whopping $18+ Billion USD in revenue yearly.
Abandonment rates vary by industry with cruises having the highest rate of around 98% and groceries having the lowest at around 50%. Statista has some interesting insights into each industry. (link)
Common reasons for cart abandonment
Every store and user is different and needs to be analyzed independently, however, some common issues appear in many stores.
- Indecision – customers add to cart to not forget what their order while they look at your competitors. These are the easier users to recover with coupons and timers.
- Lack of trust – in 2022 the web is a dangerous place. Users will not give out their personal information or credit card numbers unless they feel 100% safe. Social proof can go a long way to solving this.
- High shipping costs – Customers can abandon carts when shocked by the final total and unexpectedly high shipping costs. Free shipping promotions can be a great way to prevent this kind of cart abandonment.
- Lack of payment options – If you don’t support the customer’s preferred payment method they will often be willing to pay a few dollars more on a site that does.
- Window shoppers – some users with low purchase intent add to cart just to see what the total would be if they decided to purchase. These users are a fantastic target for FOMO inducing countdowns and deals.
- Complexity and speed – If you cart and checkout is hard to use or takes to long your abandonment rate will go up exponentially. Attention spans are short and it’s all too easy to get distracted during the purchase process.
- Bugs and technical problems – all websites experience bugs occasionally. Ensure you’ve got Google Analytics set up with anomaly detection and alerts turned on so you catch abandonment inducing bugs quickly before they impact your revenue.
A/B testing is the key to reducing abandonment.
Every site has a different user base and will have a different primary abandonment reason. This is why a/b testing is core to preventing cart abandonment.
Create a split test covering cases you suspect. For example: a coupon for pricing / a coupon for shipping / a social proof popup.
Promolayer’s real-time A/B reporting will tell you which popup was most effective and the data will be integrated into your Google Analytics so you can slice it, analyze it and confirm sales uplift.
Frequently Asked Questions
Use our live chat. Our support agents are available 9-5 Japan time.
Check out our extensive knowledge base
Send us an email via our contact page
If you choose the wrong tool, yes! Many major popup tools download large scripts and make multiple un-cachable requests.
Promolayer was designed with performance in mind. We make a minimal number of requests and the entire script is smaller than one normal image. On average we are 3x faster than our competitors.
Promolayer is loaded using a ‘deferred’ tag – that means your entire site loads and becomes interactive before Promolayer is executed. Promolayer is one of the few tools that can’t slow your site down.
No programming or coding skills are needed to work with our popup builder. Everything can be handled with an easy point-and-click interface. It only takes moments to learn.
If you choose the wrong tool, yes! Popups can greatly affect site speed and hurt metrics that Google measure such as bounce rate.
Promolayer is designed to be fast and unintrusive! Smaller than a single image, our script loads ‘deferred’ meaning your full website loads first and becomes interactive before Promolayer loads. With this design and loading strategy, we will never impact your SEO.
Sure you can! We actively encourage it. The direct-signup version of Promolayer doesn’t limit the number of domains you can use it on. Spread your limit over as many clients and domains as you like.
For customers using our Shopify or Wix applications, you will be limited to a single domain. This is not a decision we made, but rather a result of those platform’s restrictions.
Promolayer is GDPR compliant by default. Disabling the consent checkbox in forms will make it non-compliant.
Promolayer was designed and built by conversion optimization experts with 10+ years of experience building brands. It’s got all the features you need and no useless cruft weighing it down.
Some headline features that set us apart from our competitors:
- Easy to use no-code popup builder that allows deep customization.
- True mobile responsive popups.
- Gamified popups that convert at 2~3x standard.
- Self-correcting email forms.
- Animated entries and stickers for attention grabbing.
- Huge design library.
- Best-in-class A/B testing.
- Best-in-class reporting with actionable data.
- Deep, automatic Google analytics integration.
- Lightweight script that won’t slow your site down.