30+ conditions to control
who, where, and when
URL, UTM, language, geo, device, behavior, schedule, and Shopify-specific conditions — all in one place.
The right toolkit to deliver the right message to each visitor at the right time.
Combine visitor attributes, behavior, referrer, and schedule
Promolayer's edge isn't a single magic feature — it's the breadth of conditions and how easily they combine. From basics like URL and referrer to login state, cart state, and view history, mix and match more than 30 conditions with AND/OR to land on a precise audience.
- URL, UTM, and referrer
- Language, country, and city (IP geo)
- Device and browser language
- New / returning / dormant visitors
- Page-view, click, and submit history
- Login state and cart state
- Day, hour, and date scheduling
Site-specific signals like DOM elements, cookies, and JS variables, OS-based delivery, and display-frequency control are available on the Plus plan and above.
- OS (Windows / Mac / iOS / Android)
- DOM elements, cookies, and JS variables
- Display frequency and inter-popup deduplication
Precise control over
how often visitors see a popup again
For each display, choose whether a returning visitor sees the popup again on every visit, after a set interval, or capped at a total number of impressions per person.
You can also toggle re-display after form submission with a single click.
- Re-display timing — every visit, after an interval, or never
- Toggle post-submission re-display on or off
- Per-visitor cap on total impressions (max N times)
- Counting window — all-time or per session
Pinpoint pages with
URL, exclusion, and filter rules
Show on the entire site, restrict to the home page or specific URLs, or combine include URLs, exclude URLs, and conditional filters to land on exactly the right pages and audience.
3 display modes
Choose between “show on all pages”, “show only on the home page or specific pages”, and “multiple URLs & advanced targeting”.
Include / exclude URL rules
Exact, prefix, suffix, and partial match are supported (regex on the Pro plan and above). Combine include and exclude URLs in two stages: OR within each group, AND between them.
Additional filter conditions
Refine target pages further with two-stage filters — show only those that match conditions, or hide ones that match. Existing display settings can also be cloned.
Shopify OnlyCommerce-grade targeting,
exclusive to Shopify stores
Stores installed via the Shopify app can target on cart contents and customer tags,
tying popups directly to the purchase journey.
Cart-item targeting
Show related-product, upsell, or cross-sell offers only to visitors who already have specific products or collections in their cart.
Empty-cart targeting
Surface bestsellers or a first-purchase coupon to visitors with an empty cart, nudging intent before they leave.
Cart-total targeting
Drive average order value with conditions like “¥X away from free shipping” or “discount over ¥X” based on the running cart total.
Customer-tag targeting
Show different messages by segment using Shopify customer tags (VIP, first purchase, wholesale, and more).
* Shopify-specific targeting is available on stores installed via the Shopify app.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Start engaging your visitors today.
Run popups, capture emails, and lift conversions — without writing code or hiring an agency.