The no-code popup builder
for any site
From exit-intent and cart abandonment to email capture and sale announcements — cover everything you want to do.
Every popup format, A/B testing, and analytics are included from day one.
Customers who use Promolayer
Used by teams across every industry, from startups to large enterprises.
6 popup use cases you can launch today
Launch revenue-driving popup campaigns right away. Pick the use case that matches your goal and ship it without writing code.
Recover lost sales with exit-intent popups
Detect exit signals in real time and re-engage hesitating visitors with the right offer at the right moment — turning would-be abandoners into conversions.
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Grow your email list, continuously
Capture subscribers without disrupting the experience. Spin-to-win wheels and timely incentives lift opt-in rates from visitors who would otherwise leave.
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Lift conversion rates across your site
Tailor offers by segment, behavior, and traffic source, then improve continuously with built-in A/B testing — optimizing who sees what, when, and where.
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Drive sales with seasonal campaigns
Launch vibrant popups timed to sales and anniversaries. Coupons, countdowns, and scheduling work together to maximize seasonal revenue.
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Grow your social following
Turn the moment before exit into a follow. Guide visitors naturally to Instagram, WhatsApp, X, or other channels so you can re-engage them without spending on ads again.
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Deliver important news to the right people
Announce restocks, hours changes, and new collections to exactly the right audience segments — so important updates reach the people who need them.
Learn moreWhat is Promolayer?
Promolayer is a self-service popup platform for ecommerce and marketing teams. Drop a single tag onto your site and launch your first campaign in minutes — no agency, no developer tickets. Marketers build, publish, and iterate on every campaign themselves. Start free, forever, no credit card needed.
For Marketers
A no-code popup builder marketers can run on their own
No more shelving ideas because developers are busy. Pick a template, set the copy, logo, and targeting — and your campaign goes live today.
When marketers can test and iterate in-house, the volume and pace of improvements both go up.
Learn more about the popup builderFormats
5 popup formats for every use case
Speak up when it matters. Stay subtle when it doesn't. Add a touch of play when you want to delight.
Switch formats based on the moment and the message.
From bold, conversion-focused popups to lightweight cues that fit naturally into the experience — lift results without breaking the site experience.
Formats
5 popup formats for every use case
Speak up when it matters. Stay subtle when it doesn't. Add a touch of play when you want to delight.
Switch formats based on the moment and the message.
From bold, conversion-focused popups to lightweight cues that fit naturally into the experience — lift results without breaking the site experience.
Triggers & Exit Intent
Advanced triggers and exit-intent detection that catch every moment
With popups, timing matters as much as content.
Detect time-on-page, scroll depth, inactivity, and exit gestures to maximize conversions without hurting the user experience.
On mobile, swipe-back and navigation-back gestures are recognized too — multiple detection methods combine into precise exit-intent recovery.
Frequency controls keep the experience from feeling pushy, so the message lands only when it really matters.
Targeting & Segmentation
The right message to the right visitor, every time
Switch messages based on page, traffic source, visit frequency, and more.
Engagement that fits each visitor's context lifts conversions without compromising the brand experience.
Define not just who should see a popup, but also who shouldn't — so engagement feels natural, never pushy.
Learn more about targeting and segmentationContinuous Improvement
A measurement and A/B testing foundation that keeps lifting results after launch
Going live isn't the end — results grow through continuous improvement.
Measure every campaign from day one and use A/B testing to find what really lifts conversions.
Connect with GA4 and other analytics tools to tie popup performance directly to your broader marketing KPIs.
See conversion rate optimization
Customer Stories
Marketers choose Promolayer.
Highly rated on the Shopify and Wix App Stores.
Trusted by marketers running real campaigns every day.
Average rating of the Promolayer app on the Shopify App Store and Wix App Market, as of May 1, 2026.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Start engaging your visitors today.
Run popups, capture emails, and lift conversions — without writing code or hiring an agency.